relax, we are the good guys

we create
and execute
digital concepts

- we work together
with friends all
over the world
to help us make our
ideas come alive.

Jack & Jones Originals Roadtrip/

Digital Campaign

Go on a virtual road trip with Jack & Jones Originals...
...And win a real road trip to Florida for you and your friend.
Fasten your seatbelt, get ready - and collect honks here and on all your social media platforms..

Agency : relax, we are the good guys
Concept/Creative Direction/Design : Morten Bak
Creative Direction/Design : Peter Ringtved
Backend : Supertusch
Link : Originals Roadtrip

PFA Pensionstallet/

Digital Campaign

Anders Breinholdt is the appointed hostess who walks and talks you through your different future scenarios as you experience the real life consequences of having a "Low", "Recommended" or "High" Pensionstal.

Each of the 3 stories are created around the same narrative and facts, which Anders serves us in a very - well - Anders’ like manner. Yet again it was a focus to de-mystify Pension and be on par with the users. You can change the scenery at all times and jump between basement, ground floor an the penthouse.

Agency : Umwelt
Technical Direction/Development : relax, we are the good guys
Backend development : SuperTusch
Creative Direction/Design : I AM PELLE
Link : PFA Pensionstallet

Shamballa Jewels/

Corporate site

Jay Z was the first to custom order a Shamballa Bracelet. As of today Karl Lagerfeld,  Carine Roitfeld, Gwyneth Paltrow, Diane Von Furstenberg and Giorgio Armani amongst the discerning collectors of Shamballa jewelry.
We created this site to help the jewellery brand connect with its ‘globetrotter’ fans on all favorite devices.

Technical Direction/Development : relax, we are the good guys
Backend development : RE CPH
Creative Direction/Design : I AM PELLE
Information ArcArchitecture : Jeppe Kruse

Link : Shamballa Jewels

Jack & Jones FW11 /

interactive movie campaign

The 2nd interactive campaign for Jack & Jones built as a combination of a TV Commercial and a micro site, the goal of the project was to adapt the TVC into something more engaging and interactive.

Our solution was to create a multidimensional player that plays the chapters of the story, and effectively separating the different lifestyles of Jack & Jones, while also letting the users explore and buy the jackets as they experience the story.

  • Link :
  • staysafe

    Head of production & Technical Lead : relax, we are the good guys
    Agency : relax, we are the good guys
    Creative Direction : Anders Højland Mikkelsen & IAMPELLE
    Film production : & Co

    Offical Webby Honoree for best navigation/structure 2012
    Shortlisted for Creative Circle 2012
    
FWA site of the day

    Adidas Womens lookbook Instagram /

    Campaign

    iPhone lovers can keep up to date with all the dope ish going down
    at adidas Originals with their new Instagram profile.
    There's a whole world of Three Stripe lovers and adi products on show, with exclusive pics, party invites, graff walls, autographed Jeremy Scott kicks, behind the scenes goodies and much, much more.

  • Link :
  • Adidas Instagram page

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

    HTC /

    campaign

    Every single "Sense" has their own story to tell and the exercise was for "Sense's" to have even sharper profiles than previously.
    We combined a minimalistic design integrated in 3D space - with 3D videos telling the stories from both user's and the product's point of view.

  • Link :
  • htcsense.dk, htcsense.se, htcsense.no, htcsense.fi

    Head of production & Technical Lead : relax, we are the good guys
    Creative Direction : IAMPELLE
    3D Development : Magoo 3D Studios
    Illustrations : Sigrid Astrup
    Sound Scape : Marcelo Baldin

    Webby Award in the Consumer Electronics category 2012
    FWA site of the day

    GEORG JENSEN : FUSION RING DESIGNER/

    Interactive campaign

    From Vogue.com

    "Forget peering down into overly lit glass cases when looking to buy a beautiful bauble—the digital age of fine jewelry shopping is upon us, and now Georg Jensen is joining the fray.
    Who knew digital could be so decadent?"

    We created an interactive online tool that allows shoppers to create and purchase a custom version of its famous Fusion Ring with just a few clicks.<

    Technical Direction/Development : relax, we are the good guys
    Backend development : CustomerWise
    Creative Direction/Design : I AM PELLE
    Information ArcArchitecture : Jeppe Kruse

    Link : Fusion Ring Designer

    World Scouts Foundation /

    Splash screen

    WFS/Campaign The World Scout Foundation services 40 million Scouts world wide and Messengers of Peace is a global initiative that under the WFS to help Scouts nurture peace in their local communities.
    The objectives of the campaign was to be perceived as exciting, fun and visually compelling while describing the features and motivating the users to sign up.

    Technical Lead / Development : relax, we are the good guys
    Creative Direction : Morten Bak
    Agency : Wemind

    Link : World Scouts Foundation

    Nokia - Open song project/

    Interactive music video

    Open Song Project invites you to get creative with the brand new track called 'Hibernation' from the renowned Danish Electro Rock Orchestra, Spleen United. Instead of a traditional video in a finalized form, the song is released as 16 individual sequences. This enables music fans to make their own version of the song, before it is released.

    Technical Direction/Development : relax, we are the good guys
    Creative Direction/Design : Robert Larsen
    Development+Backend : Futura Epsis
    Link : Opensongproject

    Magic Cat/

    iPad & iPhone & iPod & Android

    New CAN and relax, we are the good guys project.
    A feel good trip around the universe of the Magic Cat created by the artist Stine Maria Aalykke.
    Felix has been animating his pants off.
    Hurry, get it for you and your kids - before the cousins!

    iTunes: Magic Cat & Android: Magic Cat.

    HIGH FEEL GOOD FACTOR!

  • Link :
  • The Magic Cat . dk

    Animation and Game developemnt : relax, we are the good guys
    Agency : relax, we are the good guys/CAN
    Concept and drawing : Stime Maria Aalykke/CAN
    Song : Julie Michelsen
    Sound scape : Adrian Aurelius/Bacon Cph

    JACK & JONES Lifestyles /

    SHOP FRONT PAGE

    One of the major business goals for Jack & Jones is to inspire users and customers through the four different lifestyles/brands. We decided create a parallax site where the users can scroll through all of the lifestyles and experience it through lookbooks, spinning products and easy-to-digest storytelling.

    Technical Lead / Development : relax, we are the good guys
    Creative Direction : Anders Højland Mikkelsen & IAMPELLE
    Agency : relax, we are the good guys
    Link : Shop Jack & Jones

    Adidas Womens lookbook FW11 /

    campaign

    The three stripes lovers would not stop battling
    and so the decision was made to brush up the Lookbook
    and make it ready for some FW action - check out all the new stripes.

  • Link :
  • Adidas Originals Womenslookbook FW11

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

    Tartelet Records /

    Generic visuals for the Tartelet Records. The visuals consists of simple shapes and creatures, that reacts to direct input (live music) from the mixer.
Each creature and shape has different parameters attached to it like Behavior according to age, complex collision behavior, motion algorithms.. The result is an organic environment doing it's very own fantastic thing to the rythm of the Tartelet lineup.

    Head of production & Technical Lead :
    relax, we are the good guys
    Art Direction : Christian Zander

    JACK&JONES SS11 /

    interactive movie campaign

    Tina Casciani invites you to join the
    "get in shape and ready for action" Fitness Club. The 1st interactive campaign along the concept that men are hunted prey built as a combination of a TV Commercial and a micro site, the goal of the project was to adapt the TVC into something more engaging and interactive, while also adding an e-commerce element with a strong lifestyle focus.

  • Link :
  • jackjones.com/fitness

    Head of production & Technical Lead : relax, we are the good guys
    Agency : relax, we are the good guys
    Creative Direction : Anders Højland Mikkelsen
    Film production : & Co

    FWA site of the day
    Shortlisted for Creative Circle 2012

    Krak Jagten /

    interactive movie campaign

    Krak introduced a new search function to their product list and the best way to introduce it was to get the users to interact with it.
    
 A 25 minute long interactive road movie, with the new search function as the key navigation to unlock the different movie trails, starring Casper Christensen. One of the most talked and awarded digital campaigns for years (in Denmark).

  • Link :
  • krak.dk/jagten

    Technical Lead & Development : relax, we are the good guys
    Agency : DDB

    2 Sliver Creative Circles

    Danish Internet Award 2012 for media campaign of the year

    Adidas Originals Womenslookbook SS11 /

    campaign

    Sid Lee's latest Lookbook for Adidas Originals puts stylists from around the globe in a fashion battle.
    The result is an exciting global digital experience coming to life as a Street Style WomenÕs Lookbook


  • Link :
  • Adidas Originals Womenslookbook SS11

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

    Jack & Jones LID /

    Campaign

    Optimized for your favorite devices.
    Focus on creating more sustainable clothing, brought the Low Impact Denim concept came to live. The site is built with Google Maps in mind, where we placed the different Low Impact Denim products, videos, images and descriptions on a big blackboard, to create a playful and explorative feel.

    Technical Lead / Development : relax, we are the good guys
    Creative Direction : Anders Højland
    Developer : Onno Schwanen
    Agency : relax, we are the good guys

    Link : LID

    NOKIA : Distortion Daily Documentaries /

    Facebook campaign

    The 2nd Amazing Everyday campaign for Nokia in collaboration with Distortion Festival involved 6 savvy party goes commissioned with the new Nokia Lumia 900, who through a 5 days Festival documented the insane moments of the street festival. More than 150 videos were produced with geo tags and presented as a heat map visualizing the DNA of the street party.

    Technical Lead / Development : relax, we are the good guys
    Creative Direction : IAMPELLE
    Agency : Naked Comms

    Link : Distortion Daily Documentaries

    Nokia - amazing everyday/

    Facebook App

    To launch the new Lumia 800 Windows phone from Nokia we created a concept together with Naked and Bacon Film, based upon an ambassador driven film creation idea.

    

 

 100 selected Danish people made 5 man teams and were given a phone each and they were told to make 10 sec videos based on 100 keywords. These films were merged together to three movies directed by noted Danish Directors and shown in one of the big movie theaters in Copenhagen.

  • Link :
  • Amazing everyday

    Technical Lead & Development : relax, we are the good guys
    Agency : NAKED
    Art Direction : IAMPELLE
    Film production : Bacon Cph

    Danish Internet Award 2012 for telecom campaign of the year

    UMWELT /

    corporate site

    We use their Facebook Page as CMS and feed from the world around - by aggregating content from selected relevant sites.
    The site is dynamically build around search and filtering - you will find the main search scattered throughout the site.

    Featured on ARTSPIRE
    shortlisted for Creative Circle Awards 2011

    Head of production & Development : relax, we are the good guys

    Creative Direction : IAMPELLE

  • Link :
  • umwelt.dk

    Mater Gymnasium /

    campaign

    Remember the hardwood? The squeak of a sneaker.
    The sound of the whistle. That last second shot.
    The Gymnasium collection takes its inspiration from a simpler time in our lives when victories were
    measured on scoreboards and teamwork wasn't just for meetings.

  • Link :
  • matergymnasium.dk

    Technical Lead & Development : relax, we are the good guys
    Creative Direction : IAMPELLE

    Cannes Cyber Lion National Diploma
    
FWA site of the day
    Silver Creative Circle 

    Bronze Creative Circle

    HTC Eclub /

    campaign

    Campaign for HTC e-club

    Head of production : relax, we are the good guys
    Agency : Bocca
    Client : HTC

  • Link :
  • htcsense.dk/eclub

    REJSEPLANEN /

    campaign

    "You show us the way!" is a micro platform made for easy communication where the users of public transport
    can contribute with ideas for the future travel planner.
    Turn up the sound and hear the ideas play together in the universe of circle-packing.

  • Link :
  • ide.rejseplanen.dk

    Technical Lead & Development : relax, we are the good guys
    Agency Bocca

    JABRA /

    campaign

    Global campaign site for the Jabra Stone wireless headset from Jabra.

    Immersive yourself in the 3D visualisation of the Jabra Stone,and dig into the different features of the headset in the Virtual Tour.
  • Link :
  • jabrastone.com

    Technical Lead & Development : relax, we are the good guys
    Agency Zupa
    3D by Gungho

    LASSE PEDERSEN /

    corporate site

    Showcase site for danish stylist, Lasse Pedersen.
    From fashion and advertising to movies and theater, earning him a solid reputation as on of the best in Denmark.

  • Link :
  • lassepedersen.biz

    Technical Lead & Development : relax, we are the good guys
    Creative Direction : IAMPELLE

    FWA site of the day

    Werkstette /

    corporate site

    Corporate show-case for Werkstette, a danish company highly skilled in scanning, retouch and postproduction of pictures.
    Apart from that Werkstette produces artprint and 3D.

    Technical Lead & Development : relax, we are the good guys
    Creative Direction : IAMPELLE.

  • Link :
  • werkstette.dk

    coke zero /

    interactive movie campaign

    The digital continuation of the sexy Coke Zero campaign with the tagline,
    The Impossible Made Possible
    The campaign is Facebook connected - for the personalized experience.

    Technical 3D implementation by
    relax, we are the good guys
    Creative Direction by Wunderman
    Flash development by Molamil

  • Link :
  • OFFLINE

    LINCOLN /

    campaign

    A luxury frontpage animation for Lincolns corporate website.

    Animation & implementation :
    relax, we are the good guys
    Agency : TeamDetroit
    Motion intro : Frame

    Check both versions out.
    Flash intro + fronpage , Motion intro + frontpage

  • Link :
  • lincoln.com

    SØREN ROSE STUDIO /

    corporate site

    Showcase site for Soren Rose Studio, who specializes in product design, limited edition creations, and interior design projects.

    Technical Lead & Development : relax, we are the good guys
    Creative Direction IAMPELLE

  • Link :
  • sorenrose.dk

    TOYOTA /

    campaign

    Campaign for TOYOTA with the tagline “Never go down on equiptment".
    The campaign relied on high-end design, animation, userinteraction and Facebook Share.

    Technical Lead & Development : relax, we are the good guys
    Agency : Saatchi & Saatchi

    Creative Direction : Morten Bak
  • Link :
  • Gadget scanner

  • Link :
  • Parking camera

    TMA-1 /

    campaign

    Campaign site showcasing AiAiAi's dj headphones, TMA-1.
    The TMA-1 takes its name from a magnetic anomaly in Arthur C. Clarke's science fiction classic 2001: A Space Odyssey, with the designers
    hoping to replicate the durability of the underground monolith that created the disturbance in the novel.

    Head of production, Technical Lead & Creative Development relax, we are the good guys
    Creative Direction : Christian Zander

  • Link :
  • OFFLINE

    DESIGN BOLAGET /

    corporate site

    Showcase site for danish design bureau, Designbolaget.

    Technical Lead & Development : relax, we are the good guys
    Creative Direction : IAMPELLE

  • Link :
  • designbolaget.dk

    Simon Rasmussen /

    corporate site

    Showcase site for the awarded danish stylist, Simon Rasmussen.

    Technical Lead & Development : relax, we are the good guys
    Creative Direction Kriss Creol

  • Link :
  • simonrasmussen.dk

    The site has won numerous awards, inter alia, FWA

    Danish Broadcasting Corporation /

    installation

    The installation connects with the DR's in-house RSS feed and the system gathers the the four latest elements, and filters the text for proper noun's. The installation connects to the FlickR API and searches for photos related to the foundsearch strings. These photos are placed in a 3d environment and the closer the camera gets to each element, more photos appears - the way germs are perceived visually. When an element is all zoomed in on, it will then show the text related to that element. The installation will is running on all flat screens and projectors inside DR city.

    Technical Lead & Development : relax, we are the good guys
    Creative Direction : Rune Brink and Christian Zander

    FANTA /

    campaign

    We created a concept in order to "Save the world from boring" for Fanta Nordic. The kids could challenge themselves and their friends by recording and uploading videos solving the challenges in the most creative ways.

    Head of production, Technical Lead & Development : relax, we are the good guys
    Creative Direction by : "Unknown"
    Video concept and production : Jacob Printzlau
    Concept and Copy : Line Marie Grunert
    IA - Jeppe Kruse

    PFA /

    interactive campaign

    Internal campaign created for PFA's employees leading up to their annual summer-party. We created a concept that engaged the employees in creating personalized visuals which was projected as an art-piece in the Royal Danish Concert Hall on 23 projectors inside and outside the Concert Hall.

    Head of production, Technical Lead & Development : relax, we are the good guys
    Agency : Umwelt
    Creative Direction Rune Brink

    KENTON SLASH DEMON /

    SPLASH

    Splash creation, for Kenton Slash Demon

    Creative Development : relax, we are the good guys Creative Direction : Rune Brink and Christian Zander


  • Link :
  • Kentonslashdemon

    MORGENSANG /

    corporate site

    Created for the danish creative studio, Morgensang. You can use your webcam and upload an image to the site, the image generator will generate an artpiece that you can play music with!

    Head of production & Development : relax, we are the good guys
    Creative Direction : Morten Bak


  • Link :
  • morgensang.net

    relax, we are the good guys/ corporate site

    relax, we are the good guys first website.

    Head of production & Development : relax, we are the good guys
    Identity & Creative Direction : Jakob Printzlau

  • Link :
  • -----