USE
OF THE
SCROLL-
BAR IS
ADVISED

Stine Hein
mail: stine.hein@relaxwearethegoodguys.dk

Felix Nielsen
mail: felix.nielsen@relaxwearethegoodguys.dk

Get in touch: hej@relaxwearethegoodguys.dk

3, AIAIAI, Adidas ORIGINALS, Bestseller, Cafe Noir, Carlsberg,
Coca Cola Zero, Danmarks Radio, Elite Models, Fanta, GSK, JACK&JONES,
Jabra, Johnny Walker, Joost, Lincoln, MATER, MILK, Mads Noergaard, Nokia, Toyota, UMWELT, Werkstette

relax, we are the good guys

we create
and execute
digital concepts

- we work together
with friends all
over the world
to help us make our
ideas come alive.

George Jensen /

Corporate site

More info coming soon.

  • Link :
    • GeorgeJensen.com

    Adidas Womens lookbook Instagram /

    Campaign

    iPhone lovers can keep up to date with all the dope ish going down
    at adidas Originals with their new Instagram profile.
    There's a whole world of Three Stripe lovers and adi product on show, with exclusive pics, party invites, graff walls, autographed Jeremy Scott kicks, behind the scenes goodies and much, much more.

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

  • Link :
    • Adidas Instagram page

    Jack & Jones FW11 /

    campaign

    Jack & Jones presents "How to stay safe";
    It's no longer safe out there - we're hunted prey -
    you have to take precaution.
    Please follow these instructions ...

    Head of production & Technical Lead : relax, we are the good guys
    Art Direction : Anders Højland Mikkelsen & IAMPELLE
    Client : Jack & Jones

  • Link :
    • staysafe

    Adidas Womens lookbook FW11 /

    campaign

    The three stripes lovers would not stop battling
    and so the decision was made to brush up the Lookbook
    and make it ready for some FW action - check out all the new stripes.

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

  • Link :
    • Adidas Originals Womenslookbook FW11

    Krak Jagten /

    campaign

    Interactive road movie for Krak - intense and long, 25minutes!!!
    Lots of easter eggs and all that lovely stuff we are all made of.

    Technical Lead & Development : relax, we are the good guys
    Agency : DDB
    Client : Eniro

  • Link :
    • krak.dk/jagten

    Adidas Originals Womenslookbook SS11 /

    campaign

    Sid Lee's latest Lookbook for Adidas Originals puts stylists from around the globe in a fashion battle.
    The result is an exciting global digital experience coming to life as a Street Style WomenÕs Lookbook

    Frontend development : relax, we are the good guys
    Agency : Sid Lee

  • Link :
    • Adidas Originals Womenslookbook SS11

    HTC /

    campaign

    Every single "Sense" has their own story to tell and the exercise was for "Sense's" to have even sharper profiles than previously.
    We combined a minimalistic design integrated in 3D space - with 3D videos telling the stories from both user's and the product's point of view.

    The site has won numerous awards, inter alia; FWA, Dope Award and featured on ARTSPIRE

    Head of production & Development : relax, we are the good guys
    Agency Bocca - Art Direction : IAMPELLE

  • Link :
    • htcsense.dk, htcsense.se, htcsense.no, htcsense.fi

    JACK&JONES SS11 /

    campaign

    SS 2011 campaign for Jack & Jones inviting you to join the
    "get in shape and ready for action" Fitness Club.
    Featuring the beautiful Tina Casciani.

    The site has won numerous awards, inter alia; FWA, Dope Award

    Head of production & Development : relax, we are the good guys

    Art Direction : Anders Højland Mikkelsen
    Client : Jack & Jones

  • Link :
    • jackjones.com/fitness

    UMWELT /

    corporate website

    We use their Facebook Page as CMS and feed from the world around - by aggregating content from selected relevant sites.
    The site is dynamically build around search and filtering - you will find the main search scattered throughout the site.

    Featured on ARTSPIRE and shortlisted for Creative Circle Awards 2011

    Head of production & Development : relax, we are the good guys

    Art Direction by IAMPELLE

  • Link :
    • umwelt.dk

    Mater Gymnasium /

    campaign

    Remember the hardwood? The squeak of a sneaker.
    The sound of the whistle. That last second shot.
    The Gymnasium collection takes its inspiration from a simpler time in our lives when victories were
    measured on scoreboards and teamwork wasn't just for meetings.

    Technical Lead & Development : relax, we are the good guys
    Art Direction : IAMPELLE

  • Link :
    • matergymnasium.dk

    The site has won numerous awards, inter alia; FWA and winner at Creative Circle Awards 2011

    HTC Eclub /

    campaign

    Campaign for HTC e-club

    Head of production : relax, we are the good guys
    Agency : Bocca
    Client : HTC

  • Link :
    • htcsense.dk/eclub

    REJSEPLANEN /

    IDE campaign

    "You show us the way!" is a micro platform made for easy communication where the users of public transport
    can contribute with ideas for the future travel planner.
    Turn up the sound and hear the ideas play together in the universe of circle-packing.

    Technical Lead & Development : relax, we are the good guys
    Agency Bocca

  • Link :
    • ide.rejseplanen.dk

    JABRA /

    Stone campaign

    Global campaign site for the Jabra Stone wireless headset from Jabra.

    Immersive yourself in the 3D visualisation of the Jabra Stone,and dig into the different features of the headset in the Virtual Tour.

    Technical Lead & Development : relax, we are the good guys
    Agency Zupa
    3D by Gungho

  • Link :
    • jabrastone.com

    LASSE PEDERSEN /

    CORPORATE SITE

    Showcase site for danish stylist, Lasse Pedersen.
    From fashion and advertising to movies and theater, earning him a solid reputation as on of the best in Denmark.

    The site has won numerous awards, inter alia; FWA
    Featured in the Adobe Edge newsletter, February 2010

    Technical Lead & Development : relax, we are the good guys
    Art Direction : IAMPELLE

  • Link :
    • lassepedersen.biz

    Werkstette /

    corporate site

    Corporate show-case for Werkstette, a danish company highly skilled in scanning, retouch and postproduction of pictures.
    Apart from that Werkstette produces artprint and 3D.

    Technical Lead & Development : relax, we are the good guys
    Art Direction : IAMPELLE.

  • Link :
    • werkstette.dk

    coke zero /

    campaign

    The digital continuation of the sexy Coke Zero campaign with the tagline,
    The Impossible Made Possible
    The campaign is Facebook connected - for the personalized experience.

    Technical 3D implementation by
    relax, we are the good guys
    Art Direction by Wunderman
    Flash development by Molamil

  • Link :
    • OFFLINE

    LINCOLN /

    campaign

    A luxury frontpage animation for Lincolns corporate website.

    Animation & implementation :
    relax, we are the good guys
    Agency : TeamDetroit
    Motion intro : Frame

    Check both versions out.
    Flash intro + fronpage , Motion intro + frontpage

  • Link :
    • lincoln.com

    SØREN ROSE STUDIO /

    CORPORATE SITE

    Showcase site for Soren Rose Studio, who specializes in product design, limited edition creations, and interior design projects.

    Technical Lead & Development : relax, we are the good guys
    Art Direction IAMPELLE

  • Link :
    • sorenrose.dk

    TOYOTA /

    campaign

    Campaign for TOYOTA with the tagline “Never go down on equiptment".
    The campaign relied on high-end design, animation, userinteraction and Facebook Share.

    Technical Lead & Development : relax, we are the good guys
    Agency : Saatchi & Saatchi

    Art Direction : Morten Bak
  • Link :
    • Gadget scanner

  • Link :
    • Parking camera

    TMA-1 /

    campaign

    Campaign site showcasing AiAiAi's dj headphones, TMA-1.
    The TMA-1 takes its name from a magnetic anomaly in Arthur C. Clarke's science fiction classic 2001: A Space Odyssey, with the designers
    hoping to replicate the durability of the underground monolith that created the disturbance in the novel.

    Head of production, Technical Lead & Creative Development relax, we are the good guys
    Art Direction : Christian Zander

  • Link :
    • OFFLINE

    DESIGN BOLAGET /

    CORPORATE SITE

    Showcase site for danish design bureau, Designbolaget.

    Technical Lead & Development : relax, we are the good guys
    Art Direction : IAMPELLE

  • Link :
    • designbolaget.dk

    Simon Rasmussen /

    corporate site

    Showcase site for the awarded danish stylist, Simon Rasmussen.

    Technical Lead & Development : relax, we are the good guys
    Art Direction Kriss Creol

  • Link :
    • simonrasmussen.dk

    The site has won numerous awards, inter alia, FWA

    Tartelet Records /

    VISUALS

    Generic visuals for the Tartelet Records. The visuals consists of simple shapes and creatures, that reacts to direct input (live music) from the mixer.
Each creature and shape has different parameters attached to it like Behavior according to age, complex collision behavior, motion algorithms.. The result is an organic environment doing it's very own fantastic thing to the rythm of the Tartelet lineup.

    Head of production, Technical Lead & Creative Development :
    relax, we are the good guys
    Art Direction : Christian Zander

    WATCH VIDEO

    Danish Broadcasting Corporation /

    installation

    The installation connects with the DR's in-house RSS feed and the system gathers the the four latest elements, and filters the text for proper noun's. The installation connects to the FlickR API and searches for photos related to the foundsearch strings. These photos are placed in a 3d environment and the closer the camera gets to each element, more photos appears - the way germs are perceived visually. When an element is all zoomed in on, it will then show the text related to that element. The installation will is running on all flat screens and projectors inside DR city.

    Technical Lead & Development : relax, we are the good guys
    Art Direction : Rune Brink and Christian Zander
    WATCH VIDEO

    FANTA /

    CAMPAIGN

    We created a concept in order to "Save the world from boring" for Fanta Nordic. The kids could challenge themselves and their friends by recording and uploading videos solving the challenges in the most creative ways.

    Head of production, Technical Lead & Development : relax, we are the good guys
    Art Directed by : "Unknown"
    Video concept and production : Jacob Printzlau
    Concept and Copy : Line Marie Grunert
    IA - Jeppe Kruse
    WATCH VIDEO

    PFA /

    BRUG LIVET LIVE CAMPAIGN

    Internal campaign created for PFA's employees leading up to their annual summer-party. We created a concept that engaged the employees in creating personalized visuals which was projected as an art-piece in the Royal Danish Concert Hall on 23 projectors inside and outside the Concert Hall.

    Head of production, Technical Lead & Development : relax, we are the good guys
    Agency : Umwelt
    Art Direction Rune Brink
    WATCH VIDEO

    KENTON SLASH DEMON /

    SPLASH

    Splash creation, for Kenton Slash Demon

    Creative Development : relax, we are the good guys Art Direction : Rune Brink and Christian Zander


  • Link :
    • Kentonslashdemon

    MORGENSANG /

    CORPORATE SITE

    Created for the danish creative studio, Morgensang. You can use your webcam and upload an image to the site, the image generator will generate an artpiece that you can play music with!

    Head of production, Technical Lead & Creative Development :
    relax, we are the good guys
    Art Direction : Morten Bak


  • Link :
    • morgensang.net